Road Rags Launch Party

It had been hugely hyped and widely anticipated but my word, the Road Rags launch party on Thursday Nov 15th did not disappoint. The supremely tasteful interior of Dress2kill on the Cut, SE1 had been magically transformed into an oasis of Cycling Style by Sian and her team of artistes. Freddie Grubbs here, Claud Butlers there, it was a Mecca for Classic Bike enthusiasts. 

The eagerly anticipated limited edition merino range was tastefully on show and met with much acclaim. The subtle colours, stylish designs and attention to detail were the focus of attention. Even those who find lambswool itchy on the skin realised merino is so soft they can wear it  and look forward to doing so. It was all too much for some in the audience and more than one grizzled old cycling dog was seen shedding tears of joy.

It was certainly an eclectic mix who had braved the streets of SE1 to be able to tell their grand kids that they were there when Road Rags launched. British Lions prowled the bar area, Olympic rowers strutted in the wings, Formula One supremos held court. It was heady stuff. City bigwigs mixed with tabloid journalists, Fashion editors argued chain rings with mechanics. At this party at least, we were all in it together. Some may say this Lennonesque atmosphere was aided and abetted by the copious amounts of Tattinger champagne doing the rounds but that's surely libellous.


Rumours that Boris may make a flying visit proved sadly false, but his best wishes were sent and gratefully received. More troubling was the news that Kate Moss' book launch had clashed with our night and she was not happy with us stealing so much attention. The team humbly apologise and think you would look great in a Holborn! 

On a slightly more understated note, the team at Road Rags would like to thank Jimmy and Sam at Dress2Kill for hosting us and the lovely D2K girls for their sterling work on the night. We look forward to working closely with D2K in the future as they are the exclusive retail outlet. We would like to make special mention of David from LFGSS (philosopher extraordinaire), David of Shoreditch Grind, the Pearson brothers of Pearson Bikes, Richard Gorman of Cosaveli (Les trois Etapes), Nick Cain for his journalistic contributions to the website and obviously a big thank you to all who came along to make a night to remember. It was a great fun, pure and simple. 

We are hugely excited about the future. If the enthusiasm shown at the launch is anything to go by, we have interesting days ahead of us and one hell of a lot of work. Go on, check out the website,, you know you want to.


Road Rags Team